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There is a reason digital entertainment
incentives have become a must-have
marketing strategy for 2008. They Work.
What other incentive offers instant
gratification for consumers, carries
high perceived value that transcends
demographics, and costs virtually
nothing to deliver?
From a consumer perspective, digital
entertainment incentives such as music,
mobile content, movies and games are
ideal because they can be instantly
accessed through the Internet or mobile
phone – the two mediums consumers prefer
– and can be personalized to match their
individual tastes. From a marketing
perspective, digital entertainment
incentives are powerful, multi-pronged
marketing tools that do far more than
drive sales. Because the incentive must
be redeemed online or via a mobile
phone, they can also be used to generate
Web traffic, build databases for ongoing
marketing, and promote repeat sales.
What’s more, because digital
entertainment incentives are delivered
through a unique promo code and URL or
mobile phone short code, they can be
distributed in-pack, on-pack, via a
custom-branded card or even virtually,
making digital incentives ideal for
practically every application.
Wondering what constitutes a digital
incentive?
Read on.
In FOCUS:
The Move to DRM-Free Music
Until recently, digital music featured
Digital Rights Management (DRM)
restrictions that made it impossible to
download music directly to MP3 players
or iPods. The idea behind the software
encryption was to safeguard against
copyright infringements by preventing
consumers and would-be piraters from
copying and distributing digital music.
But the DRM restrictions made
downloading music to an MP3 player a
nightmare, and protests and pressure
from consumers, digital music stores and
musicians themselves have changed this.
All major labels are now making music
files available in a DRM-free MP3
format, which translates into great news
for the promotions industry. In the
past, consumers needed to download their
free song to their computer and, in some
cases, burn the song to a CD and then
re-burn it to their computer before they
could download to an MP3 player or iPod.
Now, with the DRM-free MP3 format,
consumers can download the track
directly to their MP3 player or iPod –
making digital music a powerful,
universal incentive.
 MOBILE
ENTERTAINMENT:
Wal-Mart Launches Mobile
Content
Promotions
Program for Vendors
Wal-Mart
has teamed with PlayPhone, a leading
mobile media company, and Promotional
Currency to roll out an exciting new
in-store mobile content promotions
program for vendors. The program enables
Wal-Mart vendors to launch
Wal-Mart
exclusive promotions featuring mobile
content from new album releases, as well
as thousands of top ringtones, games and
graphics. The content is all delivered
through
www.wmtmobile.com, Wal-Mart’s
new online mobile content store.
The vendor program, which recently
kicked off with the
Kane and Lynch: Deadman Walking Promotion launched by Eidos Interactive, enables brands to:
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Partner with Wal-Mart to deliver
exclusive new music tones and artist
images to customers
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Expand Wal-Mart customer base and
build brand awareness
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Deliver powerful value-add incentive
that increases product sales, drives
Web traffic and builds customer
databases for ongoing marketing
To learn more about Wal-Mart’s Mobile
Content Promotions Program, call
888-701-3873
 PRODUCT
SPOTLIGHT:
Promotional Currency
Unveils PC Game
Incentives
Promotional Currency has unveiled a new
PC Games product that enables our brand
and retail partners to incent consumers
with an exciting mix of top PC games.
Like our digital music and mobile
content incentives, our
PC games are
delivered through a unique promo code
and URL that directs consumers to our
online games library. Each code is good
for one game, and can be distributed to
consumers in-pack, on-pack, virtually or
through custom-designed cards that
reflect your brand.
Just tell us about your promotion goals
and we’ll work with you to design a
solution that meets your needs. Our
innovative, turnkey solutions include
code generation, custom-landing pages,
printing and fulfillment. They also
include our proprietary risk coverage
service, enabling us to provide you with
this high-value incentive for a fraction
of the retail cost.
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