As a percentage base, Latinos still lag behind African Americans and whites in terms of their Internet use. A March 2007 study by Pew Hispanic Center reported that 67% of Latinos, compared to 77% of African Americans, and 86% of whites age 18-29 use the Internet. For the 30-41 age group, the percentages came in at 61%, 77%, and 85% respectively. But when you consider that there are twice as many Latinos under the age of 40 as whites, the numbers quickly skew in their favor.

• 18 million Latinos online
   
• Latinos stay online longer
  (9.2 hours per week vs. 8 hours per week general population)
   
• Online Latinos are younger than general population
  (56% are 18-35 vs 34% of general population)
   
• 55% of online Latinos listen to music online vs. 41% general population
   
• 37% of online Latinos download music vs. 25% general population